Owen Martinetti is a Co-founder of Potency, Level Up Sciences and Naturae. Owen left Baruch College to start Naturae after receiving a license to cultivate and process industrial hemp in 2017 in New York. In 2018 Naturae cultivated 30 acres of hemp, constructed a 15,000 sqft greenhouse and built a 10,000 sqft processing facility that specializes in Co2 produced CBD extracts. At the beginning of Covid, Owen co-founded Level Up Sciences to work with several state agencies to import over 2.5 million medical masks and produce 1 million hand sanitizers. More recently Owen Co-founded Potency, an Adult Use Recreational Dispensary with its first location opening Q4 in Massachusetts.